{"id":3188,"date":"2021-08-04T16:14:30","date_gmt":"2021-08-04T21:14:30","guid":{"rendered":"https:\/\/huellavirtual.net\/what-is-sem\/"},"modified":"2024-02-01T12:13:48","modified_gmt":"2024-02-01T17:13:48","slug":"what-is-sem","status":"publish","type":"post","link":"https:\/\/huellavirtual.com\/en\/blog\/sin-categorizar\/what-is-sem\/","title":{"rendered":"What is SEM?"},"content":{"rendered":"\n<p>You may ask: <strong>What is SEM?<\/strong> SEM stands for <strong>Search Engine Marketing.<\/strong><\/p>\n\n<p>SEM is another of the most important strategies in <strong>digital marketing.<\/strong><\/p>\n\n<p>Unlike <a href=\"https:\/\/huellavirtual.com\/en\/what-is-seo\/\">SEO<\/a>, in <strong>SEM<\/strong> you <strong>pay to publish an ad on search engines.<\/strong><\/p>\n\n<p>It is no secret that the <strong>world&#8217;s most popular search engine is Google.<\/strong> Google allows us to advertise through <strong>Google Ads<\/strong>, a tool that offers advertising solutions in the search engine.<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"712\" height=\"400\" src=\"https:\/\/huellavirtual.com\/wp-content\/uploads\/2023\/07\/Busqueda-de-usuario-1.png\" alt=\"Google search bar - seo and sem\" class=\"wp-image-1332\" srcset=\"https:\/\/huellavirtual.com\/wp-content\/uploads\/2023\/07\/Busqueda-de-usuario-1.png 712w, https:\/\/huellavirtual.com\/wp-content\/uploads\/2023\/07\/Busqueda-de-usuario-1-300x169.png 300w, https:\/\/huellavirtual.com\/wp-content\/uploads\/2023\/07\/Busqueda-de-usuario-1-480x270.png 480w\" sizes=\"auto, (max-width: 712px) 100vw, 712px\" \/><\/figure><\/div>\n<p>When we talk about <strong>SEM<\/strong>, we must be familiar with certain terms:<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>Keywords:<\/strong> These are the key words with which we want users to find our website.<\/li>\n\n\n\n<li><strong>Impressions:<\/strong> It&#8217;s the number of times your ad is displayed when someone searches for what you offer.<\/li>\n\n\n\n<li><strong>CPC:<\/strong> Cost per click, it&#8217;s the cost charged for each click a user makes on your impressions.<\/li>\n<\/ul>\n\n<h2 class=\"wp-block-heading\" id=\"h-seo-y-sem-compatibles-o-no\">SEO and SEM: Compatible or not?<\/h2>\n\n<p><strong>The goal is to be well-positioned in search engines<\/strong> with the keywords related to our business. And ideally, a <a href=\"https:\/\/huellavirtual.com\/en\/what-is-digital-marketing\/\">digital<\/a> <font color=\"#2271b1\"><u>marketing<\/u><\/font> strategy should be planned, from which the way to position the site in search engines is defined, both through SEO and SEM.<\/p>\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"712\" height=\"400\" src=\"https:\/\/huellavirtual.com\/wp-content\/uploads\/2023\/07\/Anuncio-Pago-SEM.png\" alt=\"SEM paid advertisement on Google search results page\" class=\"wp-image-1329\" srcset=\"https:\/\/huellavirtual.com\/wp-content\/uploads\/2023\/07\/Anuncio-Pago-SEM.png 712w, https:\/\/huellavirtual.com\/wp-content\/uploads\/2023\/07\/Anuncio-Pago-SEM-300x169.png 300w, https:\/\/huellavirtual.com\/wp-content\/uploads\/2023\/07\/Anuncio-Pago-SEM-480x270.png 480w\" sizes=\"auto, (max-width: 712px) 100vw, 712px\" \/><\/figure>\n\n<p>And it&#8217;s that <strong>SEO and SEM<\/strong> don&#8217;t have to be isolated strategies. On the contrary, since with SEM <strong>we can achieve goals more immediately<\/strong>, while with SEO we gradually achieve <strong>organic positioning over a longer period of time.<\/strong><\/p>\n\n<p>It&#8217;s important to consider that it&#8217;s not enough to just <strong>pay for advertising<\/strong>; constant optimization of campaigns is also necessary. The relevance of the words used in the campaigns helps to obtain more impressions.<\/p>\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"712\" height=\"400\" src=\"https:\/\/huellavirtual.com\/wp-content\/uploads\/2023\/07\/Resultado-organico-SEO.png\" alt=\"Ranking in Google search results page - SEO\" class=\"wp-image-1327\" srcset=\"https:\/\/huellavirtual.com\/wp-content\/uploads\/2023\/07\/Resultado-organico-SEO.png 712w, https:\/\/huellavirtual.com\/wp-content\/uploads\/2023\/07\/Resultado-organico-SEO-300x169.png 300w, https:\/\/huellavirtual.com\/wp-content\/uploads\/2023\/07\/Resultado-organico-SEO-480x270.png 480w\" sizes=\"auto, (max-width: 712px) 100vw, 712px\" \/><\/figure>\n\n<p><strong>Google is one of the largest advertising platforms<\/strong>, but it&#8217;s also one of the <strong>most used search engines<\/strong> and, therefore, highly sought after by companies to gain organic ranking in the ranking of their search engine results pages. As an expert with relevant authority, Google presents an <a href=\"https:\/\/support.google.com\/google-ads\/answer\/10498850?hl=es&amp;ref_topic=3121941&amp;sjid=11797466566901543938-NA\">8 step guide to create campaigns that yield optimal results.<\/a><\/p>\n\n<h2 class=\"wp-block-heading\" id=\"h-no-sabes-por-donde-empezar-con-el-sem\">Don&#8217;t know where to start with SEM?<\/h2>\n\n<p>At Huella Virtual we support you with everything you need to <strong>implement your SEM campaign.<\/strong><\/p>\n\n<p>We also offer you hosting in our servers with excellent features and speed.<\/p>\n\n<h2 class=\"wp-block-heading\" id=\"h-no-cuentas-con-sitio-web\">Don&#8217;t have a Web site?<\/h2>\n\n<p>It is not a problem either, we offer you the web design service.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>You may ask: What is SEM? SEM stands for Search Engine Marketing, which translates to Search Engine Marketing. SEM stands for Search Engine Marketing, which translates to Search Engine Marketing.<\/p>\n","protected":false},"author":5,"featured_media":2913,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_joinchat":[],"footnotes":""},"categories":[49,1],"tags":[],"class_list":["post-3188","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sem-en","category-sin-categorizar"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.6 (Yoast SEO v25.6) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What is SEM? - Huella Virtual SAS<\/title>\n<meta name=\"description\" content=\"In Huella Virtual we tell you that: SEM is Search Engine Marketing and it is a paid digital marketing strategy that seeks to improve the...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/huellavirtual.com\/en\/blog\/sin-categorizar\/what-is-sem\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What is SEM?\" \/>\n<meta property=\"og:description\" content=\"In Huella Virtual we tell you that: SEM is Search Engine Marketing and it is a paid digital marketing strategy that seeks to improve the...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/huellavirtual.com\/en\/blog\/sin-categorizar\/what-is-sem\/\" \/>\n<meta property=\"og:site_name\" content=\"Huella Virtual SAS\" \/>\n<meta property=\"article:published_time\" content=\"2021-08-04T21:14:30+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-02-01T17:13:48+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/huellavirtual.com\/wp-content\/uploads\/2021\/08\/SEM-grafica-de-resultados.png\" \/>\n\t<meta property=\"og:image:width\" content=\"712\" \/>\n\t<meta property=\"og:image:height\" content=\"400\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Juan Montoya\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Juan Montoya\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/huellavirtual.com\/en\/blog\/sin-categorizar\/what-is-sem\/\",\"url\":\"https:\/\/huellavirtual.com\/en\/blog\/sin-categorizar\/what-is-sem\/\",\"name\":\"What is SEM? 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